Mapping: EU-GRASP

Changing Multilateralism: the EU as a Global-regional Actor in Security and Peace, or EU-GRASP in short, is an EU funded FP7 Programme. EU-GRASP aims to contribute to the analysis and articulation of the current and future role of the EU as a global actor in multilateral security governance, in a context of challenged multilateralism, where the EU aims at “effective multilateralism”. This project therefore examines the notion and practice of multilateralism in order to provide the required theoretical background for assessing the linkages between the EU’s current security activities with multi-polarism, international law, regional integration processes and the United Nations system. The project includes a foresight study, building on the project’s findings that will detail scenarios for future EU policy towards external security relations and multilateral approaches to threats and challenges.

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MODE: VIEW


Annexe 1.14: Mobilising Futures (7/7)

Public Relations and Marketing

Q1: Please indicate with 1 to 5 stars (*****) the level of use of three types of public relation and marketing strategies to promote the study while it was ongoing?

Word of Mouth
Presenting the project at events/conferences organised by others
Attending events/conferences organised by others
Organising events/conferences
Personal briefings
Lobbying
Online
Website
E-mails
Blogs
Forums
Podcasts/Web-videos
Offline
Newsletters
Flyers/Leaflets
Policy/Research Briefs
Media articles/interviews
Television/radio/press promotion
* = none/very low
** = low
*** = moderate
**** = high
***** = very high
Note: The mapping of public relation and marketing refers to activities to engage key stakeholders before the production of final results.

Q2: What were the main “catching hooks” that the study used to attract key stakeholders’ interest?

  • Location of events
  • Reputation of individual project members

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