Mapping: STRAW

STRAW stands for Security Technology Active Watch. STRAW is a support action under the Security Research theme that aims at providing a European Service of Technology Watch on Security Technologies. The concept of STRAW is to bring together the defence and security research industry by a neutral coordination to ensure the awareness of underpinning technologies that make possible the implementation of civil security applications. There are two ongoing initiatives on technology taxonomy within EU, one from the industry and another from military community. STRAW aims at harmonizing both under the umbrella of an European Technology Watch in order to advise public authorities, EU security research community and public at large on emerging technologies.

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MODE: VIEW


Annexe 1.14: Mobilising Futures (7/7)

Public Relations and Marketing

Q1: Please indicate with 1 to 5 stars (*****) the level of use of three types of public relation and marketing strategies to promote the study while it was ongoing?

Word of Mouth
Presenting the project at events/conferences organised by others
Attending events/conferences organised by others
Organising events/conferences
Online
Website
E-mails
Podcasts/Web-videos
Offline
Flyers/Leaflets
Media articles/interviews
* = none/very low
** = low
*** = moderate
**** = high
***** = very high
Note: The mapping of public relation and marketing refers to activities to engage key stakeholders before the production of final results.

Q2: What were the main “catching hooks” that the study used to attract key stakeholders’ interest?

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