Mapping: IPCC - Human health: Climate Change 2007

This chapter (Chapter 8 of the IPCC Fourth Assessment Report) describes the observed and projected health impacts of climate change, current and future populations at risk, and the strategies, policies and measures that have been and can be taken to reduce impacts. The chapter reviews the knowledge that has emerged since the Third Assessment Report (TAR) (McMichael et al., 2001). Published research continues to focus on effects in high-income countries, and there remain important gaps in information for the more vulnerable populations in lowand middle-income countries.

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Annexe 1.14: Mobilising Futures (7/7)

Public Relations and Marketing

Q1: Please indicate with 1 to 5 stars (*****) the level of use of three types of public relation and marketing strategies to promote the study while it was ongoing?

Word of Mouth
* = none/very low
** = low
*** = moderate
**** = high
***** = very high
Note: The mapping of public relation and marketing refers to activities to engage key stakeholders before the production of final results.

Q2: What were the main “catching hooks” that the study used to attract key stakeholders’ interest?

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